Guy Carberry
Digital experience & UX leader
I lead digital transformation, user-centred strategy and multidisciplinary teams across higher education and complex enterprise organisations.
My work spans product, research, service design, content, accessibility, governance, analytics and agile delivery. I’m particularly interested in complex organisations where digital services have a meaningful purpose, and where strong leadership can bring people, technology and user needs together around a clear long-term vision.
I’m currently UX Director at Torpedo, working with organisations including Autodesk, Panasonic, Epson and PETRONAS. Before that I spent nearly two decades at The Open University, where I helped establish UX, content design, service design, digital governance and accessible product delivery across a large digital estate.
View selected work · Leadership and capabilities · CV
What I do
Digital strategy and transformation
Helping organisations understand where digital experience can create the greatest value, define a clear direction and turn strategy into practical, prioritised change.
Multidisciplinary leadership
Building, leading and developing teams across UX, research, content, service design, development and related disciplines.
Product and agile delivery
Connecting user needs, organisational goals and technical delivery through product thinking, agile ways of working and continuous improvement.
User research and service design
Using qualitative and quantitative evidence to understand problems, improve end-to-end services and make better decisions.
Accessibility and inclusive design
Embedding accessibility, web standards and inclusive design into everyday delivery rather than treating them as an afterthought.
Governance and design systems
Creating standards, governance and reusable systems that enable teams to work consistently, efficiently and with appropriate autonomy.
Selected impact
Transforming digital student support
At The Open University I led user-centred transformation across student-support services, including the Online Help Centre, tutorial booking, disability support, complaints and appeals and other high-volume journeys. The work focused on reducing avoidable contact and failure demand by making services easier to understand and complete online.
Building UX capability and governance
I helped establish UX as a recognised discipline at The Open University, followed by content design and service design. This included team development, role and career design, web standards, governance and the introduction of more consistent user-centred and agile ways of working.
Accessible design systems and standards
I designed and developed the OUICE component framework to support rapid delivery of accessible, responsive and brand-consistent digital services, alongside wider work to embed WCAG, progressive enhancement and web standards.
Enterprise UX and research leadership
At Torpedo I lead UX and research strategy for global B2B organisations including Autodesk, Panasonic, Epson and PETRONAS, working with senior stakeholders and multidisciplinary teams across complex digital products and services.
How I lead
My leadership style is collaborative, coaching-led and evidence-based. I aim to give people clarity, trust and autonomy while maintaining high standards and clear accountability. I’ve led teams through growth, organisational change, recruitment, performance development and difficult people decisions.
I’m comfortable operating between strategy and delivery: helping senior stakeholders make sense of complex choices while staying close enough to teams and users to understand what is really happening.
Read what colleagues and clients have said.
Selected organisations
Organisations I have worked with include Adobe, Autodesk, Panasonic, Epson, PETRONAS, NTT DATA, The Open University, Oxford University Press, Oxford University Innovation, Ofcom, Three, Nominet, Agilent, Wavestone and SRT Marine Systems.