Leadership and capabilities

My experience spans digital strategy, transformation, multidisciplinary leadership, product and agile delivery, user research, service design, accessibility and technical delivery.

I’ve worked across higher education, agency and enterprise environments, from shaping organisational capability and governance through to hands-on research and service improvement.

Strategy and transformation

Develop digital experience and user-centred design strategy
Help organisations understand where user-centred design fits within wider business and organisational goals
Support organisational design and digital transformation
Create roadmaps and prioritise work around user and organisational value
Establish digital governance and decision-making frameworks
Identify opportunities for service improvement and continuous improvement
Facilitate discovery, visioning and prioritisation workshops

Leadership and organisational capability

Build and lead multidisciplinary design, research and digital teams
Recruit and select people across UX, research, content and related disciplines
Coach, mentor and develop individuals and teams
Create job descriptions, competency frameworks and career paths
Lead teams through organisational change and changing priorities
Support performance development and difficult people-management decisions
Influence and advise senior stakeholders
Chair formal and informal governance meetings
Manage resources, budgets and delivery constraints
Source, procure and manage external suppliers and specialist services

Product, agile and delivery

Product ownership and agile delivery
Certified Scrum Master and Certified Product Owner
Run and support multidisciplinary sprint-based delivery
Plan and prioritise work around user needs, organisational goals and technical constraints
Connect research, design, content and development throughout delivery
Support continuous improvement rather than one-off project delivery
Create and maintain design systems, standards and reusable components
Translate strategic intent into practical delivery plans

Research and evidence

Conduct user interviews and stakeholder interviews
Plan and run moderated and unmoderated usability testing
Carry out rapid usability evaluations during agile delivery
Understand what people can and cannot find, understand and do within digital services
Research how people experience and feel about products and services
Develop personas, user needs, journey maps and service blueprints
Run card sorting and tree testing to improve information architecture
Use analytics, behavioural evidence and user feedback to identify problems and opportunities
Evaluate the effectiveness of digital content
Research how other organisations and competitors address similar challenges
Turn qualitative and quantitative evidence into practical recommendations

Accessibility and inclusive design

Apply WCAG and inclusive-design principles throughout research, design and delivery
Evaluate products and services for accessibility issues
Design for people using assistive technologies and people with a wide range of access needs
Embed accessibility into standards, design systems and ways of working
Use progressive enhancement to create resilient digital experiences
Advocate for accessibility as a core part of quality rather than a final compliance check

Service design and content

Understand and improve end-to-end services rather than isolated interfaces
Map user journeys, service interactions and operational processes
Identify failure demand, avoidable contact and unnecessary complexity
Design clearer information architectures and navigation
Create and improve digital content around user needs
Work across organisational boundaries to improve joined-up service experiences

Technical and design delivery

Create wireframes and prototypes at varying levels of fidelity
Design responsive and accessible web interfaces
Work directly with HTML and CSS
Understand front-end implementation and web standards
Work closely with developers and technical teams throughout delivery
Work with content management systems and component-based design systems
Bridge conversations between design, content, technology and organisational stakeholders

My strengths

My top seven significant strengths are:

Leadership — taking responsibility for influencing and motivating others to contribute to the success of the team and organisation.
Creativity — generating new ideas and original solutions to move things forward.
Relationship building — building networks of trusted relationships and acting as a hub between people and disciplines.
Decisiveness — making clear and confident decisions, including when information is incomplete or circumstances are changing.
Compassion — demonstrating genuine concern for the wellbeing and welfare of others.
Empathy — understanding situations from other people’s perspectives and bringing that understanding into decision-making.
Enthusiasm — bringing energy and commitment to goals, ideas and areas of work I care strongly about.